Dasuel Kim

Multi-disciplinary Fashion Designer and a master of Prints

About Dasuel Kim

Work Experience

COPPER & OAK, ENGLISH LAUNDRY

MARKETING MANAGER (JAN 2023 - PRESENT)

• Market Trend Analysis to be used by all categories to help assist in creating seasonally viable collections and to ensure sell through
• Develop Brand Identity Packages to ensure brands have a competitive identity within a saturated marketplace.
• Garment Packaging and Label development competitively and ensure our brands are on trend with current consumer needs and ensure an impactful marketing campaign in fast retail space.
• Oversee photoshoot and marketing campagin developments for digital ad spaces and social media outlets.

ELLA MOSS (PREMIER BRANDS)

DENIM DESIGNER (05/2018 - 10/2019)

• Retsponsible for creating mood boards, color palettes and wash direction for all key milestone meetings: kickoff, proto and sales meeting.
• Deelop and present a compelling assortment each season based off of LY sales/bookings, trend analysis and market research.
• Work with local laundry on seasonal wash development and eco-friendly wash techniques.
• Partner with Fabric and Trim Team to source and develop sustainable hardware and fabrications that are within
cost parameters.
• Design unique, consumer centric packaging and pitch marketing concepts to VP of Design and Sales team.
• Manage and train seasonal interns with short and long terms goals in mind.

FOUNDING MEMBER

FREELANCE DESIGNER AND PRINT DESIGNER (10/2015 - 03/2017)

• Responsible for developing seasonal concepts and color stories, as well as fabric and print direction.
• Lead meetings with production to ensure price targets and margins were met.
• Partner with our sales department to merchandise the collection and analyze selling.
• Effectively train and develop direct reports by establishing quarterly goals and creating clear lines of communication.

JUST POLLY INC

SENIOR DESIGNER SPORTSWEAR, GRAPHICS & PRINTS (11/2019 - 01/2023)

• Conceptualize and present seasonal ideas, direction and develop print/graphic story as it relates to the fast junior sportwear market.
• Develop production ready techpacks for garment and print development
• Design new styles, prints and graphics based on thorough trend and market analysis that is brand appropriate and drives sales through unique design details.
• Manage a team of assistants to develop cads and train to develop factory ready techpacks.
• Build strong, purpose driven cross functional relationships with Sales, Production, Tech and Fabric R&D teams

MUSE MAGGY LONDON

DESIGNER (05/2012 - 10/2015)

• Hand sketch seasonal collectional and responsible for transposing sketches into illustrator.
• Dictate seasonal direction for print and line development through market research and trend analysis.
• Develop original prints and develop repeats from original artworks
• Oversee the creative developement of original artwork for print direction and color stories.
• Approve lab dips and strike-offs for production and keep well organized library of references.
• Responsible for reworking patterns from digital to screen print to meet to meet margins and increase sales.
• Develop strong working relationships with overseas factories through daily communication.

DONCASTER

DESIGNER (01/2017 - 03/ 2018)

• Responsible for developing seasonal concepts and color stories, as well as fabric and print direction.
• Develop original prints of textile garments, embellishments, and develop repeats and production ready print tech packs.
• Creatively design seasonal collection in all categories from sportswear to dressline.
• Collaborate with local and overseas vendors to source fabrics and trims based on trend research and customer needs.
• Responsible for local sample development from concept to end product.
• Collaborate with cross functional partners to create brand right products per season.